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OVERVIEW
Smart
frequent travelers, travel managers, and corporate travel
agents have come to rely on a single source for the
information that matters to them most: The
TICKET.
Published
monthly by Travel Skills Group Inc., The TICKET is an electronic
newsletter and website
portal designed specifically for Atlanta-based
frequent travelers.
Researched and written by former CNN
Headline News correspondent Chris McGinnis and the staff of
Travel Skills Group, The
TICKET is regularly cited as an authoritative source
of business travel information by print and electronic media
in Atlanta and around the country.
Since
its debut in April 1993, The TICKET has grown
steadily by the best means possible: word of mouth. Readership
has climbed to nearly 22,000 per month.
Important:
THE TICKET is an “opt-in only newsletter”, which
means that subscribers have visited our web site and signed up
to receive it. Our newsletter is never sent as
unsolicited “spam.” This means that your advertising
message is exposed in a positive environment that your
potential customers are eager to read. (See our reader
profiles.)
Every
month The TICKET
includes sections on airline news, airport news, frequent
flier information, hotel and car rental information,
international travel, “mailbag” responses and feedback,
and airfare news. (Please see our archive
for examples.) News from The TICKET is regularly cited
by newspapers or broadcast on local radio and television.
Circulation:
Each
month at least 7500 frequent travelers receive The
TICKET via e-mail. Our research shows that each copy
of The TICKET
is forwarded on to at least two other travelers, bringing our
readership to nearly 22,000 per month.
(In
addition to readers sharing THE TICKET with fellow
travelers, many corporate travel managers and large travel
agencies forward THE TICKET to thousands of their
travelers.)
Once readers finish reading the newsletter, they return time
and again to the helpful TICKET
Portal website, which is used by almost
15,000 to 20,000 unique visitors each month to research and book their
travel. (Want to see who is reading THE TICKET? See our reader
profiles.)
Advertising
Benefits:
The
TICKET newsletter and portal provide advertisers with
an excellent means of reaching a very specific market niche:
the affluent, Atlanta-based frequent traveler, travel manager
and travel agent. Also, because The TICKET greatly limits its advertising each month, media
buyers can be assured that their advertising dollars are
well-invested and clutter-free.
Advertising
Possibilities:
>Place
your banner plus a 50-word text ad in The TICKET,
our monthly newsletter (4 positions-- to see your
placement options, please see our
sample
page.)
NEW: Much larger more visible skyscraper ads are now
available in our newsletter!
>Advertise
on the The TICKET PORTAL Web Site with a large
graphic banner ad (threepositions—top and bottom). To see your
placement options, see
THE TICKET Portal.
ADVERTISING
RATES
The
TICKET (E-Mail Newsletter) Frequency Rates (per monthly issue):
Readers cannot miss your
banner and 50-word text ad—it appears alongside our
editorial content—not above it or below it.
1x/year 3 x/year
6x/year
12x/year
·
Position
#1 Ad (top):
$450/900
$425/850
$400/800
$375/750
·
Position
#2 Ad (middle):
$425/850
$400/800
$375/750 $350/700
Position #3 Ad (middle):
$425/850
$400/800
$375/750 $350/700
·
Position
#4 Ad (bottom):
$400/800
$375/750
$350/700 $325/650
MORE IMPACT: In
addition to the standard square box banner, we now
offer
vertical "skyscraper" banners
for more impact. At 120X600 pixels, this
skyscraper real estate is more than
five times larger than the standard
box, yet costs only twice as much!
FOR
SAMPLES OF OUR E-MAIL NEWSLETTERS WITH AD PLACEMENT, SEE THE
ADVERTISING
SAMPLE.
The
TICKET PORTAL (Web Site) Frequency Rates (per month):
Your linked banner will not only make an impression, but will
most likely result in a click-thru or purchase as our readers
are primed to buy travel when they visit our portal
1x/year
3x/year
6x/year
12x/year
·Banner Ad (top center): $550
$525
$500
$475
·Banner Ad (top corner):
$450
$425
$400
$375
·Banner Ad (bottom):
$425
$400
$375
$350
NOTE: Skyscrapers are not available on the portal
CLICK
ON THE TICKET
PORTAL TO SEE HOW YOUR BANNER AD WILL FIT ON THE PAGE.
Banner
Graphic Specifications
>BANNER SPECS for newsletter ad:
SQUARE BOX: 120X90
PIXELS; .GIF OR .JPEG; INCLUDES LINK TO YOUR SITE. SKYSCRAPER BOX: 120X600 PIXELS.
>BANNER SPECS for portal ad:
468X60
PIXELS; .GIF OR .JPEG; INCLUDES
LINK TO YOUR SITE. For corner position, size is 120X90
PIXELS; .GIF OR .JPEG;
INCLUDES LINK TO YOUR SITE
Advertising Policies
Deadlines:
E-mail copy, banner ad files, artwork
and/or inserts are due in our office by 5:00 p.m. on the 25th
day of the month prior to publication. All artwork and copy
should be e-mailed to: ticketatl@travelskills.com.
1.
All contracts, insertion orders and copy are subject to
approval by Travel Skills Group Inc.
2.
Travel Skills Group Inc. will not be liable in damages
for any error in any advertisement, or for more than the cost
of the space occupied by an advertisement, which is in error.
3.
Advance payment is required for first-time advertisers
not on a frequency contract.
Advertising agencies placing advertising for a client
guarantee payment due to Travel Skills Group Inc.
Travel Skills Group Inc. has the right to stop
advertising privileges if invoices are unpaid, and 45 days
overdue, by the advertiser.
Advertising may resume after payment is made, but any
future advertising must be prepaid.
4.
Ads that resemble our editorial style will be marked as
“Advertisements” by Travel Skills Group Inc.
5.
Advertisers will be billed at the one-time rate unless
a contract has been submitted and approved for a specific
frequency rate.
6.
Cancellations must be submitted in writing 90 days
prior to the closing date of the issue in which the
advertisement is to be published. Advertisers canceling after
this deadline will be charged the full rate.
7.
Ads must be approved by The
TICKET staff prior to insertion.
For Advertising Information,
contact:
Chris McGinnis, Publisher,
THE TICKET Newsletter
TRAVEL SKILLS GROUP, Inc.
Phone: 415-550-4104
e-mail:
ticketatl@travelskills.com
Web: www.travelskills.com
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